SATRA accompanies OCOP products: connecting and supporting consumption

At these conferences, SATRA met, exchanged, connected and visited many businesses, cooperatives, business households and production facilities. The goal is to introduce OCOP products to consumers, contributing to raising the position of Vietnamese products. Thereby, SATRA has exchanged and guided localities in standardization, branding, trade promotion and advertising of OCOP products; Connect with businesses, cooperatives, and production households to supply raw materials and products for your retail system. Strength of trade and services Is one of the key enterprises of Ho Chi Minh City, operating in many fields but specializing in production, trade – services with more than 50 member units and more than 16,000 workers. In addition to production units, SATRA also owns Binh Dien Agricultural Products and Food Wholesale Market, the largest scale in the country and continues to be invested and developed to become a national commodity trading center. Regarding the strength of trade and services, SATRA also has a retail system including 2 Center Mall commercial centers, 3 Satramart supermarkets and a chain of nearly 200 Satrafoods convenience food stores spread throughout Ho Chi Minh City and Ho Chi Minh City. . Can Tho with the proportion of Vietnamese goods accounting for 90% or more. SATRA retail systems are all sales points to stabilize the market. Active connection Through supply and demand connections and trade promotion between Ho Chi Minh City and provinces across the country, SATRA has met and discussed with more than 400 suppliers in Central Highlands region (54NCC); South Central Coast region (286 NCC); Mekong Delta region (60 NCC) Southeast region (76 NCC); Northern – North Central region (90NCC). The parties had the opportunity to feel and evaluate the product, and discuss together to find the most optimal cooperation solution.

Thereby, SATRA signed a total of 15 memoranda of understanding/contracts with NCCs. At the same time, about 60 potential suppliers were also selected to put goods into business at units in the SATRA retail system. Currently, there are 9 NCCs putting goods into business at the SATRA retail system with a total revenue of nearly 1.2 billion VND. Strengthening connections and accompanying to find outlets for OCOP products is one of the important tasks in development orientation of SATRA. Accordingly, SATRA actively participates in local trade promotion events; proactively seek and expand supply according to consumer needs; Build documents and guide businesses, cooperatives, farmer households, and local production facilities on necessary and sufficient conditions to quickly bring OCOP products into the SATRA retail system…”SATRA said in general and the SATRA Retail System in particular, always want to bring consumers high quality, food safety and hygiene products, especially OCOP products, typical of each region” – representative shared SATRA interface.

Removing difficulties, moving forward with OCOP products Although there have been many positive signals, SATRA also faces some difficulties and challenges in connecting and supporting the consumption of OCOP products. Consumers do not know much about OCOP products, so they do not distinguish and accept these products with slightly higher prices than similar products. OCOP units do not have clear information about documents related to products when brought into the supermarket system. Some companies, business households, and production facilities are still small in scale and have low supply capacity, so they have difficulty stabilizing the supply of goods. OCOP products have not yet invested in research to attract consumers.

However, SATRA is constantly looking for solutions with the desire to connect and diversify OCOP products in the system such as proactively reducing transportation costs, reducing rental fees, reducing profits, and facilitating payments. Flexible and fast math; enhance promotion and communication for OCOP products through mass media channels, social networks, websites, and mobile applications of SATRA; Implement discount promotions; Display products in eye-catching locations… Promoting consumption of OCOP products is SATRA’s business strategy. With many connection activities and support for consumption of OCOP products, SATRA Retail System has contributed to bringing positive results for both producers and consumers. Currently, SATRA supplies many OCOP products (such as spices, dried vermicelli, seafood, fresh vermicelli…) to consumers at the retail system. Estimated revenue in the first 8 months of the year reached more than 5 billion VND. OCOP products have reached many consumers in Ho Chi Minh City and tourists, highly appreciated for the quality and value of each OCOP product. Viet Cuong Vermicelli (Thai Nguyen), Duong Thao Trom Latex (Ninh Thuan), Cau Ke wax coconut candy (Ben Tre), Cua Lo fish sauce (Nghe An), Lien Sanh cashew nuts (Hoc Mon)… are some of the many OCOP products that have been given a dedicated area by the SATRA retail system. separate area for display and introduction to consumers. Previously, Binh Dien Wholesale Market also distributed many OCOP products of Vinh Long and Tay Ninh such as wild vegetables, vermicelli, vermicelli, pho… with stable output development. In the coming time, Binh Dien market will expand OCOP products from many suppliers in the Southwest region.

“OCOP is a typical Vietnamese product, produced and distributed by Vietnamese businesses. Therefore, OCOP is not only a product, but also a story about the solidarity and creativity of Vietnamese people. Promoting the spirit of community service, SATRA has been making efforts to spread this story to consumers in a lively and effective way. That is also an indispensable part of our development orientation” – emphasized Ms. Pham Thi Van – Deputy General Director of SATRA. SATRA wishes to continue to be a bridge between OCOP products and rural tourism with consumers, while promoting cooperation with localities to develop more high-quality products, bringing benefits to all three parties: producers, sellers and buyers. This is one of SATRA’s practical activities to contribute to the sustainable development of the rural and urban economy.